The
question is often asked, "How did Vette Vues
begin?"
The
year was 1972. James
Prather had moved from California to Atlanta,
Georgia. He
was given an old (pre-1930) hand-cranked
mimeograph machine and tells, "As a devoted
and long time reader of Hemmings Motor
News, I thought there should be
something similar for Corvette owners.
He
sent out letters with his new idea to all the
Corvette clubs that were listed in the latest
issue of Corvette News (no longer
published). "I
remember sitting at the post office one Sunday
morning (this was the job he held) in April and
wondered if I was doing the right thing, or just
wasting $22.00 in postage and all the cost for
envelopes and labels."
The
response was great and the first issue was
published in June of 1972. The
first six issues were published on various
mimeograph machines and printed in Mr. Prather's
basement. By
December the magazine was sent to a professional
printer and began to look more like a magazine
than a newsletter. It
began growing with each and every month. Mr.
Prather continued his job at the post office
until early 1976 when he finally decided to
leave it and run the magazine full time.
The
early issues were full of classified ads for
Corvettes only. There
were ads for cars, parts, literature and related
material in each issue from people across the
entire country. It
is interesting to see the prices from the first
issue of Vette Vues. An
example is a 1967 convertible for only $3200.
If one only new what these cars would be worth! Today
this classified section still continues.
As
the magazine continued to develop, the Corvette
hobby began to develop as well. Commercial
companies began to start up as people started to
restore their Corvettes. Along
with that began the commercial Corvette
advertisers many who still advertise in the
magazine.
There
was also now a need for how-to and tech
articles. Corvette
Racing was of great interest to the enthusiast
and Vette Vues began to regularly
keep the Corvette owners abreast of Corvette's
many heroic achievements on the racetrack.
Clubs
were started across the country and would hold
events which were and still are covered today. Commercial
events began to spring up and were covered;
Bloomington Gold, Bob McDorman Corvette Show,
Corvette Expo (Knoxville), Chevy/Vettefest,
Corvette Chevy Expo (Houston), Pomona, Corvette
Carlisle. Many
of these same events now have attendance in the
thousands, full of Corvette enthusiasts from
across the globe.
Among
the Corvette enthusiasts another hobby began,
the collecting of Corvette models. There are two
columns each month that cover these valuable
miniature cars.
In
May 1997 Mr. Prather retired and sold the
magazine to its current owners, William and
Bonnie Wolf and it was moved to Orange City,
Florida.
One
of the first changes made, was to publish the
magazine on computer versus paste-up and film.
In 2000 the magazine was converted to computer
to plate. The
issue is sent to the press on CD and is printed
directly from the CD.
Vette
Vues Magazine
continues to be a leading advocate of the
Corvette market and continues in its passion
about the Corvette hobby.
Presently
the magazine is 160+ pages each month and
features current Corvette events, from club
shows, to commercial Corvette events, Corvette
Auctions, and many different Corvette race
teams. There
are tech articles in each issue including the
service bulletins that were sent to the
dealerships. There are feature cars, classified
ads, and a calendar of events, Corvette
collector model cars, Corvette history and
profiles of Corvette celebrities.
The hobby has continued to change over
the years and Vette Vues has
been there right on through.... never having
missed a month in its 35 years of publication.
With
the August 2007 issue, Vette Vues Magazine
celebrated its 35th anniversary.
Volume 36, Issue 1 made our 421st
issue published.
Vette Vues has a proud
history of uninterrupted monthly publication - an unmatched record among Corvette magazines.
To
help mark this historic occasion, in August
2007, Vette Vues Magazine came out
with a 480 page Best of Vette Vues
35th anniversary collector
edition. We
hope you'll enjoy it, as we did, as we put it
together.
Left: Jim Prather (right) and
long time friend and
Associate Editor of Vette
Vues Bill Locke (left) at
Christmas 2006 posing
with Jim's Grand Sport replica.
Left to right: Bonnie
Wolf, Bill Wolf,
Bob McDorman, Alice McDorman.
September at the Bob McDorman Corvette Classic,
we picked up our new 2007 Corvette
(right off
the transport truck).
This
was our second Corvette we bought
new from Bob
McDorman.

Left: Our 2001 Corvette.