1954 Corvette Brochure: This Is A Collectors Item

A Glance at the 1954 Corvette Brochure: The First All American Sports Car

We are looking at the 1954 Corvette brochure. This was a sales brochure for the C1 Corvette for 1954. The cover says The First All-American Sports Car. This was also said on the first promotional booklet a year earlier for the 1953 Corvette. The printing came in orange, green, and red-lettered versions.

The 1954 Corvette is a C1 and was the second model year in the first generation. The first-generation Corvette was introduced with the 1953 C1 Corvette. The C1 had many upgrades along the way.  We created an overview so you could learn more about the C1 Corvette.  If you’re interested in learning more about this gem, check out our C1 Corvette overview here.

Let’s get acquainted with the 1954 Corvette brochure itself and see how Chevrolet marketed its performance, sensational styling, and luxurious comfort. The last page of the brochure gives the 1954 Corvette specifications: Engine, transmission, driveline, wheels, steering, brakes, suspension, frame, gas tank, body, compartments, windows and top, colors, and car dimension.

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Below is the cover of the 1954 Corvette brochure:

1954 Corvette Brochure: Chevrolet Corvette for 1954 - The First All-American Sports Car.
1954 Corvette Brochure: Chevrolet Corvette for 1954 – The First All-American Sports Car.

Take a close-up look at the artwork from inside the 1954 Corvette brochure below:

1954 Corvette Brochure Inside: It's fun to drive a Corvette.
1954 Corvette Brochure Inside: It’s fun to drive a Corvette.
1954 Corvette Brochure - Agile performance
1954 Corvette Brochure – Agile performance
1954 Corvette Brochure - Sensational Styling
1954 Corvette Brochure – Sensational Styling
1954 Corvette Brochure - Luxurious comfot
1954 Corvette Brochure – Luxurious comfot
1954 Corvette Brochure - SPECIFICATIONS
1954 Corvette Brochure – SPECIFICATIONS

Did you know that GM styling chief Harley Earl commissioned approximately 20 plastic bubble canopy tops for the 1954 Corvette? Most of which went to special customers and dealers. 

We hope you enjoyed this article. There are a lot more great articles on our blog. You can check out our RECENT BLOG POST HERE.

1954 Corvette Magazine Ad

1954 General Motors Motorama Video

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