1970 Corvette Historical Brochure

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The 1970 Corvette sales brochure was produced by Campbell-Ewald. The advertising agency started in June 1911. Wikipedia says, “Chevrolet became the agency’s first major client in 1919 and by 1922, Campbell Ewald was awarded all of General Motors’ ad business. The agency continued its partnership with GM for more than 90 years.”

Our brochure we are looking at today is for the 1970 Corvette.

The title on the brochure is:

People have the idea you can tell what cars of the future will be like by looking at Chevrolet’s Corvette.

They’re right.

1970 Corvette sales brochure
1970 Corvette sales brochure cover
When you buy a Corvette, you buy a lot more than a car- you buy an image.
When you buy a Corvette, you buy a lot more than a car- you buy an image.

A car that looks all hood and wheels. A car that’s eager for the open road. A car with no compromises like jump seats for the kiddies. A car that says, “I believe in engines and gears and feel of the road.” A car whose form follows its function.

You buy a pacesetter. A representation of what could come in automotive design. From the very beginning Corvette pioneered. It hasn’t stopped. When Chevrolet introduces something new- from disc brakes to a hidden headlight system – it usually debuts on Corvette.

You buy an environment. It’s an automobile, sure, but you’ll find yourself knowing more about it than anything you’ve ever driven. It’s gog gauges galore for the ultimate in feedback.

Buy any other sports car and all you get is today’s car. Buy a Corvette and you buy a piece of tomorrow.

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1970 Corvette Brochure Page 4
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1970 Corvette Brochure Page 6
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1970 Corvette Brochure Page 7
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1970 Corvette Brochure Page 8

Interiors in 1970 had subtle refinements, including redesigned seats for additional headroom and easier access to rear storage.

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1970 Corvette Brochure Page 9
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1970 Corvette Brochure Page 10
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1970 Corvette Brochure Page 11
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1970 Corvette Brochure Page 12

This was the third year of production and the third-generation Corvette was enjoying unprecedented popularity. It was named the winner of Car and Driver magazine’s Best All-Around Car Award.

The Body design for 1970 was updated with fender swells to reduce wheel-thrown debris damage, a problem with 1968-69 models. New fender louvers replaced the four vertical slots of the 1968-69 models.

1970 Corvette Vin Numbers

Coupe: 194370S100001 – 194670S117316
Convertible: 194670S100001 – 194670S117316

1970 Corvette Vehicle Identification Numbers Decoder
1970 Corvette Vehicle Identification Numbers Decoder

1970 Corvette Dimensions

Wheelbase 98 inches
Overall length 182.5
Overall width 69.00 inches

1970 Corvette Front Suspension

Independent, unequal-length A-arms, coil springs; tubular shocks and stabilizer bar

1970 Corvette Rear Suspension

Standard rear-axle ratio

3.36:1

Optional rear-axle ratio

2.73:1, 3.08:1, 3.36:1, 3.55:1, 4.11:1, 4.56:1

1970 Corvette Engine Options

350ci – 300HP Engine (standard)

350ci – 350HP Engine (L46) 4,910 $158.00

454ci – 390HP Engine (LS5) 4,473 $289.65

350ci – 370HP Engine (LT1) 1,287 $447.60

454ci – 390HP Engine (LS7) (See below)

There were 25 ZR1’s with the M22 4-Speed manual transmission, close-ratio, heavy-duty. The ZR1 package added an L88-grade racing chassis and brake equipment, including special springs and shocks with reinforced mounting points, front and rear stabilizer bars, heavy-duty power brakes, and a special aluminum radiator with a metal shroud. The ZR1 included the LT1 engine.

1970 Corvette LS7 Engine

Chevrolet designed the LS7 454 beginning in 1970, but it was never placed in any vehicles that were sold to the public. GM canceled the option even though the LS7 option is listed in some early 1970 sales literature. None were ever sold. The LS7 was the big-block version of the LT1, including aluminum heads.


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In each issue of Vette Vues Magazine you will enjoy features, reviews, tips, restorations, clubs, events, racing, auction results, model cars, classifieds, products, services, and more. Enjoy the latest Corvette news, as well as some great historical facts.


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