Chevrolet Official Vehicle of Road America

Chevrolet Official Vehicle of Road America | Partnership is Extended until 2019

January 17, 2017 – Road America announced an extension of their partnership today naming Chevrolet Official Vehicle of Road America. Road America is a four-mile, 14-turn road circuit. Chevrolet will be the Official Vehicle of Road America through the end of 2019.

“We’re honored that Chevrolet has played a key role in Road America’s racing heritage from the track’s opening in 1955 to today,” said George Bruggenthies, Road America president, and general manager. “We’re excited to celebrate this longstanding association of two iconic racing brands and to continue our long, successful relationship together.”

Road America Prominently in Chevrolet’s Racing History

Chevrolet Official Vehicle of Road America
Chevrolet Official Vehicle of Road America
Road America Logo
Road America Logo

Road America figures prominently in Chevrolet’s racing history. Bill Mitchell, GM’s vice president of design, was an avid racer who fielded the original Sting Ray racer driven by Corvette legends John Fitch and Dick Thompson at Road America. Mitchell chose Elkhart Lake as the venue to preview his stunning Mako Shark concept car in June 1961; the Shark’s sharp-edged body and hidden headlights foreshadowed key features of the production 1963 Corvette.

Check out the beautiful Corvette bags and coolers designed with the Enthusiast in mind. Featuring your favorite Vette's logo of various years. C1, C2, C3, C4, C5, C6, C7, and C8.

Wisconsin-based racers Augie Pabst and Jim Jeffords excelled in sports car racing in the early ’60s with their Chevy-powered machines. The lightweight Grand Sport Corvette created by Corvette chief engineer Zora Arkus-Duntov rumbled through Road America’s rolling hills with racing luminaries Roger Penske, Jim Hall and Hap Sharp sharing the driving chores. Notable Chevrolet racers who have made their mark on the legendary circuit include Tony DeLorenzo, Jerry Thompson, John Greenwood, John Heinricy, Ron Fellows, and many more.

From the glory days of the original solid-axle Corvettes, Sting Rays, and Grand Sports to today’s championship-winning Corvettes campaigned by Corvette Racing in the IMSA WeatherTech SportsCar Championship, the high-speed 4-mile track in Wisconsin’s rolling Kettel Moraine has long been a battleground for generations of Corvette road racers. Even the inaugural Corvette World Tribute in 2011 saw the return of the Corvette Bridge. Standing like a sentinel at the approach to Turn 6, the Corvette Bridge has witnessed amazing feats by drivers and machines since it first carried the Corvette logo in 1963.

Chevrolet Official Vehicle of Road America

Quite simply, the Wisconsin circuit has served proudly as Corvette’s proving grounds and spiritual home. Chevrolet will continue to activate its sponsorship with a strong annual at-track presence that includes signage, corporate hospitality and vehicle displays at major races, use of the track for private consumer events, promotions and much more. In addition, a variety of Chevy trucks and SUVs will be used on the property and Chevrolet Corvettes will serve as the Official Pace Car for most events. This is a good example of the kind of events organised by if you’re looking for help with your own corporate entertainment.

“Road America is one of the most beautiful and historic race tracks at which we compete each year, and we are thrilled to continue our long-running relationship,” said Michael Stouffer, Chevrolet Motorsports Marketing Manager for IndyCar and Sportscar Racing. “We’ve been racing there for more than 60 years, and this affiliation allows us to further showcase our products and connect with current and prospective customers through trackside displays and promotions at the track.”
Road America Location:
Town of Plymouth
Sheboygan County
at N7390 Highway 67
Elkhart Lake, Wisconsin

Road America opened in April 1955.

According to their website, “By September 10, 1955, the track’s first SCCA national race weekend was held. At 4.048 miles in length, with 14 turns, the track is virtually the same today as it was when it was first laid out and is revered the world over as one of the world’s finest and most challenging road courses.”

Today they have over 425 events a year at Road America.

Would you like to take a tour of the track? Take a ride down Road America’s Zip Line with Michael Fish.

You might enjoy reading about Corvette Racing at Road America in 2016. Oliver Gavin and Tommy Milner won the GT Le Mans (GTLM) class in the No. 4 Mobil 1/SiriusXM Chevrolet Corvette C7.R in a thrilling finish by going from fifth to first in the final seven minutes. It was their fourth victory of the season. You can read about it HERE.
In the offseason, getting ready for the 2016 races, Road America broke ground on a new retail and visitors’ center inside the paddock while rebuilding the main gate and adding a new winner’s circle, that is also located in the paddock. They will maintain the traditional Road America architecture around the facility. The retail center will serve as a focal point where visitors may gather, shop and learn about Road America’s history. The Scheduled opening is for the spring of 2016 and the retail center will be open year-round. You can read more about it HERE.

In 2013, Vintage racing enthusiasts began their journey back to Road America to celebrate the beauty and performance of some of the world’s greatest racecars during The HAWK vintage event with Brian Redman in July. The HAWK with Brian Redman is one of the largest vintage racing gatherings in the United States. With over 50 different classes of vintage cars competing in several groups throughout the weekend, and with over 400 cars expected to participate there will be no shortage of terrific racing. You can learn about the history HERE.

If you enjoy vintage racing and Corvette racing history you might enjoy reading about the racing legend, Jim Jeffords. You can find it on this link HERE.

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