We Love These Iconic Ads! The History Of Hertz Rental Corvette and Chevy Ads
As we take a look at the Hertz Rental Vintage ads with Chevys & Corvettes, we want to take a quick look at the early history.
Our Hertz Rental Vintage Ads story started in 1918. The car rental company began in Chicago with a dozen Model T Ford cars. Walter Jacobs, who at the time was only 22 years old, founded the company.
Mr. Jacobs sold the company to John D Hertz in 1923. It became a subsidiary of his Yellow Truck and Coach Manufacturing Company. First of all, he named it “Hertz Drive-Ur-Self System.”
Hertz was a coast-to-coast rental network that catered to travelers in the United States. They offered advanced reservations and a program called Rail-Drive. The new program was perfect for early travelers. As a result, when they stepped off the train, their rental vehicle was there.
Did you know that General Motors once owned Hertz Rental Car?
According to Wikipedia, Hertz sold a controlling interest to General Motors in 1925. In 1943 GM purchased the remaining shares, but Hertz purchased the car rental business back from GM in 1953.
The company has had many changes since then. Learn more about the history of Hertz Corporation.
Hertz was the first airport rent-a-car facility. In 1932, they introduced the Fly-Drive rental car program which opened at Chicago’s Midway Airport.
Today Hertz’s fleet consists of many different manufacturers. For this article, we are mainly interested in Hertz’s relationship with the Chevrolet brand in their advertising campaign and will feature some of Hertz Rental Vintage Ads with Chevys and Corvettes.
Let us look at some of the Chevrolets on the Hertz Rental Vintage Ads that have appeared over the years. There are tons more…this is just a sampling.
You might enjoy some of our other articles on Corvette and Chevy History: https://vette-vues.com/category/corvette-history/