Michael Simcoe Biography – VP Gm Global Design

On 7 April 2016, Michael Simcoe was named vice president, GM Global Design, effective 1 May 2016 replacing Ed Welburn who will retire as of 1 July 2016.
On 7 April 2016, Michael Simcoe was named vice president, GM Global Design, effective 1 May 2016 replacing Ed Welburn who will retire as of 1 July 2016.

Michael Simcoe was previously vice president, Design, for GM International (GMI), since 5 March 2014.  His design leadership responsibilities included GM’s production and advanced studios in Korea, Australia and India.  He was also Holden brand champion.

Michael Simcoe began his career at GM Holden as a designer in 1983.  He had subsequent appointments as a senior designer (1985) and chief designer (1987), becoming involved in every major vehicle design program that GM Holden had undertaken.

In 1995, Michael Simcoe became director of Design for GM Asia Pacific and was responsible for the management of collaborative projects with GM alliance partners such as Daewoo, Suzuki, Fuji Heavy Industries and Isuzu.  Following that, he was appointed the director of Design at GM Holden in 2001 where he oversaw the genesis of the highly successful Holden VT Commodore and WH Statesman/Caprice model ranges, creating the “flexible architecture” concept that delivered nine variants and subsequently the VE Commodore.

He began to serve as GM’s executive director of Asia Pacific Design in 2003. Michael Simcoe led the design strategy and oversaw day-to-day design operations in the region.  He also set up the new GM Korea Design Operations.

The following year, he was appointed the executive director of North American Exterior Design.  Simcoe was named the brand champion for Chevrolet in addition to his other responsibilities in 2009.  Spearheading all exterior design in North America, he led the design development of a long list of GM products, including the GMC Terrain, Buick LaCrosse, Chevrolet Camaro and Equinox, and Cadillac CTS sedan, wagon, and coupe. You’ll find that test driving a GMC Terrian is a real stand out experience, or any of the other models mentioned for that matter.

Prior to taking on his present post, Michael Simcoe was executive director of GMI Design since 2011.  He focused on further developing and growing GM Global Design operations in Korea and Australia.

Michael Simcoe holds an Associate Diploma of Art Industrial Design from the Royal Melbourne Institute of Technology.

Mike Simecoe Introduces 2019 Chevy Silverado
General Motors Vice President Global Design Mike Simcoe introduces three 2019 Silverado 1500 models making their world debuts Saturday, January 13, 2018, in Detroit, Michigan. The LTZ (l to r), the High Country and the LT models offer the most functional bed of any full-size truck, weigh up to 450 pounds less for increased performance and offer different trim and engine/transmission combinations to help each customer find their ideal truck. (Photo by John F. Martin for Chevrolet)


  • 1983 Joined GM Holden Design
  • 1985 Senior Designer, GM Holden
  • 1987 Chief Designer, GM Holden
  • 1990 Senior Designer, Advanced Production Studios, GMNA
  • 1992 Chief Designer, GM Holden
  • 1995 Director of Design, GM Asia Pacific
  • 1998 Holden Commodore Coupe concept
  • 2001 Holden Monaro | VT Commodore and WH Statesman / Caprice
  • 2003 Executive Director Asia Pacific Design |Led the development of the new GM Korea Design Operations
  • 2004 Executive Director of North America Exterior Design
  • 2006 Holden VE Commodore / WM Caprice
  • 2008 Cadillac CTS
  • 2009 Chevrolet Brand Champion
  • 2010 GMC Terrain | Buick LaCrosse | Chevrolet Camaro | Chevrolet Equinox
  • 2011 Executive Director of GMI Design
  • 2014 Vice President, GM International Design | Holden Brand Champion
  • 2015 Chevrolet Bolt concept | Buick Avenir concept | Chevrolet Spark
  • 2016 Chevrolet Bolt |Chevrolet Beat Activ and Essentia | Chevrolet Colorado Xtreme and Trailblazer Premier

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